Patents Company

Patent advice for innovative product is ‘no sweat’ for Swindell & Pearson

September 24, 2013

Odegon Technologies, a technical fabric innovator, based in Telford, Shropshire, have developed and commercialised a tag that absorbs odours and may now be found in the high street. In the attached article, the founders of Odegon Technologies explain the importance of intellectual property to their business and how Swindell and Pearson Ltd assisted them.

International patent attorneys at Swindell & Pearson are working with the developers and manufacturers of an innovative body odour-busting product to protect its intellectual property and growing global market appeal. Odegon Technologies of Telford, Shropshire, is a technical fabric innovator which has pioneered the use of ‘nano material technology’ for absorbing odours. The technology is based on fabrics first developed by the military to include in gas masks in the Second World War when chemical attacks were feared. The nano-porous high tech material is used in patches that can be attached into garment underarms to combat body odour, and as a shoe patch to overcome foot odour generated by sweat and bacteria. Odegon (or ‘odour gone’) recognised the importance of securing an international patent for its newest products which have innovation and extensive application potential at their heart, and appointed Swindell & Pearson, the Derby-headquartered firm of UK and European patent and trade mark attorneys, for specialist advice and support. Odegon’s Director Tom Rawlings explains: “Gaining patent protection on our product is very important as it features a new innovation that has the potential for very large market appeal on an international scale. We need to utilise patents to protect our intellectual property, to give us the confidence to take our products forward without risking the resources we are establishing in them. “It is vital we use a specialist patent agent and one that is well-connected internationally for all our patent applications. Swindell & Pearson’s attorneys have delivered on these requirements, and provided relevant intellectual property advice, since we begun working with them in 2011. “As an SME with an innovative product that is of great potential interest to leading manufacturers and retailers, Odegon needs the security that our product and innovation is protected, especially when we are in talks with major PLCs who are either prospective customers or indeed our own suppliers,” adds Steve. “Having a patent on our products is a tangible barrier for any organisations thinking about copying our idea.” Lee Thould, IP Director and Patent Attorney at Swindell & Pearson, adds: “It has been interesting to collaborate with Odegon, as they have progressed their invention from being a concept to a product that is today available on the high street. Where a product has worldwide appeal, as is the case with Odegon’s products, it is very important to obtain broad coverage to deter other companies from entering the marketplace. It has been interesting and enjoyable to work with Odegon Technologies and utilise our relevant experience in dealing with worldwide patent applications for our many multi-national clients.” Odegon was established in 2010 to launch innovative odour absorbing products. Its technical fabric patches, called DeoTag, are currently sold worldwide in Marks & Spencer stores, being integrated into suits at the point of manufacture. The company’s foot deodorising product, DeoSole is sold nationwide through Boots the Chemist. Odegon has recently completed a 62,000 garment order for a large international airline and is in ongoing discussions with a number of household brands in the sportswear and casual clothing arenas. If you wish to discuss this article with us, please contact Lee Thould at [email protected]

Swindell & Pearson has been helping businesses and individuals protect and defend their ideas, innovations and brands for over 130 years. With its head office in Derby, the firm also has offices in Stoke, Wolverhampton, Stafford, Sheffield and Burton. To find out how Swindell & Pearson can help you with any intellectual property requirements please get in touch via [email protected] or by telephone on 01332 367 051.